Deep dives, playbooks, and measurement frameworks from the Aureol team.
Morning. It is quiet in the apartment. The refrigerator knows by itself that the milk has run out. It whispers to the kitchen assistant: “Into the cart also cheese and apples, please.” People? They set goals, formulate constraints and check the result. Everything else—from search to payment and delivery—agents take upon themselves. And this is not "sometime" science fiction. This is already being designed and assembled brick by brick.
AI will tell you what you want to hear about your brand. Your customers are seeing something completely different. Ever feel like your AI assistant is just a yes-man?That's because it is. Tools like ChatGPT are designed to "learn" you, but this creates a massive echo chamber, feeding you the same ideas you already have. For professionals who need real answers, this is a problem. The fix isn't to constantly clear your cache. It's to use tools like aureol.ai that send multiple, fresh queries at once, giving you the full picture, not just your own.
Share of voice and sentiment, before and after the AI revolution. This article outlines the classic measurement playbook across media and social—sources, weights, and cleaning - and what changes when LLM answers become a new surface for visibility.
