Aureol and Industry News

Google Article Details European Rollout of "AI Mode" and Advises Marketers on New Strategies

An article from Google's "Think with Google" platform, authored by Kate Adams and Scott Sinclair, discusses the expansion of "AI Mode" in Google Search to over 40 new countries, including many in Europe. The piece explains how this AI-powered search, which handles complex and conversational queries, presents new opportunities for marketers.

25 Oct 2025

OpenAI Introduces ChatGPT Atlas, a New Web Browser with Built-in AI

OpenAI has announced the launch of ChatGPT Atlas, a new web browser for macOS. The browser integrates ChatGPT directly, allowing the AI to assist users and understand context on any webpage without requiring them to switch tabs. The new browser includes optional "browser memories" for personalized context and a preview of an "agent mode" that can perform actions on the user's behalf.

22 Oct 2025

Shopify brings commerce directly into ChatGPT conversations

Shopify and OpenAI are partnering to let people buy from Shopify merchants inside ChatGPT—no links or redirects. Merchants remain the seller of record, with orders flowing to Shopify admin, and roll-out is “very soon,” says Shopify. Store names are shown and Instant Checkout can apply.

29 Sept 2025

The landscape of e-commerce is about to change forever.

It's a world where your refrigerator orders its own milk and corporate agents negotiate complex purchases—all without a single human click. This isn't science fiction; it's the agent-driven economy, and it's being built right now with new standards like Google's Agent Payments Protocol (AP2).

20 Sept 2025

The Case of the Too-Friendly AI

Your AI assistant is telling you exactly what you want to hear. The Aureol team explains why that’s dangerous for your brand.

20 Aug 2025

From SEO to GEO: Retailers Race to Prepare for “Google Zero”

From SEO to GEO — discovery is shifting into AI answers. Retailers are racing to protect visibility as “Google Zero” looms, auditing facts, tightening product data, and tracking how large models cite brands. Learn how ecommerce leaders adapt strategy, content, and measurement to win share inside generative results, today and tomorrow.

11 Aug 2025

Anthropic unveils Claude Opus 4.1 — a steadier hand for hard work

Anthropic has released Claude Opus 4.1. It writes cleaner code, keeps its focus longer, and handles multi-step jobs with care.

06 Aug 2025

Grok 4 Lands: Tools, Live Search, and a Heavy Mode from xAI

xAI has released Grok 4, its new flagship AI. The company calls it “the most intelligent model in the world.” It adds built-in tool use, real-time search, and a Heavy version for tough jobs. It’s available to SuperGrok, Premium+ and via API. Voice mode and enterprise features expand too now.

11 Jul 2025

Walmart launches “Sparky,” an agentic AI shopping helper

AI is changing retail fast. Walmart’s new Sparky assistant shows the next step: agents that help you choose, compare, and buy. This will shift how people shop and how brands get picked. If AI holds wrong facts, producers risk missed sales and bad advice. Agentic commerce starts now for everyone.

16 Jun 2025

Google expands AI Overviews to 200+ countries and 40+ languages

Google expanded AI Overviews in Search to more than 200 countries and territories and 40+ languages, adding Arabic, Chinese, Malay and Urdu. Google says AI Overviews show linked sources, deliver industry-fast responses, and are driving >10% growth in such queries in the U.S. and India.

20 May 2025

AI helps Shopify founders reach first sale faster

Shopify highlights how merchants are using its AI tools—Sidekick and Shopify Magic—to launch faster and troubleshoot in real time. On average, new Shopify stores make a first sale within 35 days, and many expand product lines by ~50% within a year, according to Shopify.

22 Apr 2025

Google debuts Gemini 2.5

Google DeepMind unveiled Gemini 2.5, a new “thinking” model that tops human-preference leaderboard LMArena and posts state-of-the-art results in reasoning, math (GPQA, AIME 2025) and coding. The experimental 2.5 Pro ships with a 1M-token context window and is available in AI Studio and Gemini Advanced.

25 Mar 2025

Llama hits 1 billion downloads as Meta leans into “open” AI

Meta says its Llama model family has surpassed 1 billion downloads, underscoring momentum for its “open” approach to AI. The milestone follows rapid growth from ~650 million downloads in December 2024 and precedes the Llama 4 roll-outs this spring.

18 Mar 2025

Amazon launches Alexa+: a generative-AI assistant, free with Prime

Amazon unveiled Alexa+, a next-generation assistant powered by generative AI. It’s more conversational, handles “agentic” tasks via partner “experts,” and works across Echo, a new mobile app, and Alexa.com. Priced at $19.99/month, Alexa+ is free for Prime members and begins U.S. early access soon.

27 Feb 2025

The Italian Data Protection Authority blocks DeepSeek

The Italian Data Protection Authority has ordered, as a matter of urgency and with immediate effect, the limitation on processing of Italian users' data against Hangzhou DeepSeek Artificial Intelligence and Beijing DeepSeek Artificial Intelligence

21 Jan 2025

We are starting series of publications with a new article

Recalibrating Reach: Measuring Share of Voice, Publications, and Sentiment - From Old-School Metrics to the New Digital Frontier

10 Jan 2025

Let your brand shine!

Aureol.ai project kick off. We are a team of marketing, adtech, development and math professionals are excited to start a new adventure!

06 Jan 2025