Amazon launches Alexa+: a generative-AI assistant, free with Prime

Amazon introduced Alexa+, calling it the next generation of Alexa built on large language models and designed to turn conversations into actions. Alexa+ can orchestrate tasks across “experts” (bundled services, APIs, and instructions) to book tables, control smart homes, manage media, shop, and more. About Amazon The service adds “agentic” capabilities so Alexa can navigate the web and partner services (e.g., OpenTable, Thumbtack, Ticketmaster, Ring, Amazon Fresh, Uber Eats, Spotify, Apple Music) to complete multi-step jobs with minimal supervision. Amazon says Alexa+ is personalized, remembers user preferences, and will be available across Echo devices, a new iOS/Android app, and a browser experience at Alexa.com. About Amazon Alexa+ costs $19.99 per month but is included with Prime. Early access starts in the U.S. within weeks, prioritizing Echo Show 8/10/15/21 owners; broader waves follow. Amazon cites 600M Alexa devices in use and emphasizes privacy controls via the Alexa Privacy dashboard.