The Case of the Too-Friendly AI

The Case of the Too-Friendly AI

Ever feel like your AI assistant is... too agreeable?

It turns out that "helpful" personalization is creating a dangerous echo chamber for marketers and PR pros. It quietly reinforces your own views and filters out what your customers actually think.

The Aureol team just published a new article investigating this "bias in use"—how it happens, why it's a massive risk for objective research, and how you can get the real picture, not just a reflection of your own thoughts.

Don't let a polite AI lead you into a trap. Read the full investigation in our new article:

AI will tell you what you want to hear about your brand. Your customers are seeing something completely different.